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Publications
  • 2019
  • Chapter
  • Operations in an Omnichannel World

Whether Weather Matters: Impact of Exogenous Factors on Customers' Channel Choice

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
  • Format:Print
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Citation

Gallino, Santiago, Nil Karacaoglu, and Antonio Moreno. "Whether Weather Matters: Impact of Exogenous Factors on Customers' Channel Choice." In Operations in an Omnichannel World. Vol. 8, edited by Santiago Gallino and Antonio Moreno, 235–261. Springer Series in Supply Chain Management. Cham, Switzerland: Springer, 2019.

About The Author

Antonio Moreno

Technology and Operations Management
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