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  • 2019
  • Book

Operations in an Omnichannel World

By: Santiago Gallino and Antonio Moreno
  • Format:Print
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Abstract

The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omnichannel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omnichannel demand. The book is divided into three parts. In the first part, “Omnichannel business models,” we present four studies that explore how retailers are adjusting their fundamental business models to the new omnichannel landscape. The second part, “Data-driven decisions in an omnichannel world,” includes five chapters that study the evolving data opportunities enabled by omnichannel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in omnichannel retailing,” we include four studies that provide a deep dive into how specific industries, companies, and markets are navigating the omnichannel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omnichannel context and highlights the different innovative research ideas on the topic using a variety of methodologies.

Keywords

Omnichannel; Omnichannel Retail; Retail; Operations; Management; Supply Chain Management; Business Model; Organizational Change and Adaptation

Citation

Gallino, Santiago, and Antonio Moreno, eds. Operations in an Omnichannel World. Vol. 8, Springer Series in Supply Chain Management. Cham, Switzerland: Springer, 2019.
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About The Author

Antonio Moreno

Technology and Operations Management
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More from the Authors

    • June 2022
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    Zalando: Becoming the Starting Point for Fashion

    By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
    • June 2022
    • Faculty Research

    Worten Portugal: Becoming a Digital Marketplace

    By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
    • October 2021 (Revised October 2021)
    • Faculty Research

    Operations in an Omnichannel World

    By: Antonio Moreno
More from the Authors
  • Zalando: Becoming the Starting Point for Fashion By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
  • Worten Portugal: Becoming a Digital Marketplace By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
  • Operations in an Omnichannel World By: Antonio Moreno
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