Publications
Publications
  • November 2019
  • Case
  • HBS Case Collection

Malcolm Turner at Vanderbilt

By: David G. Fubini and James Barnett
  • Format:Print
  • | Language:English
  • | Pages:19
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Abstract

Malcolm Turner becomes the new athletic director at Vanderbilt University, tasked with increasing athletics-related revenue and improving on-field performance, while maintaining Vanderbilt’s academic rigor for student-athletes.

Keywords

Managerial Roles; Sports; Revenue; Performance Improvement; Performance Expectations

Citation

Fubini, David G., and James Barnett. "Malcolm Turner at Vanderbilt." Harvard Business School Case 420-024, November 2019.

About The Author

David G. Fubini

Organizational Behavior
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