Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2019
  • Teaching Note
  • HBS Case Collection

The Bundesliga in the U.S.

By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
  • Format:Print
  • | Language:English
  • | Pages:12
ShareBar

Abstract

This Teaching Note addresses the classroom use of the case on the strategy of Germany’s premier football (soccer) league to “win the marketplace of U.S. sports broadcasters and consumers.” The note includes study questions and a teaching plan that also draws on numerous case exhibits that provide detailed information on revenues, broadcast markets, other international leagues, and the U.S. professional and college sports environment, as well as Bundesliga’s structure, brand vision, and value chain elements.

Keywords

Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States

Citation

Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Teaching Note 920-305, November 2019.
  • Purchase

About The Author

Stephen A. Greyser

→More Publications

More from the Authors

    • 2022
    • Faculty Research

    Instructor's Note

    By: Stephen A. Greyser
    • 2022
    • Faculty Research

    Sport Business in the Classroom

    By: Stephen A. Greyser
    • 2021
    • Faculty Research

    MLS as a Sports Product—The Prominence of the World's Game in the U.S.

    By: Stephen A. Greyser and Kenneth Cortsen
More from the Authors
  • Instructor's Note By: Stephen A. Greyser
  • Sport Business in the Classroom By: Stephen A. Greyser
  • MLS as a Sports Product—The Prominence of the World's Game in the U.S. By: Stephen A. Greyser and Kenneth Cortsen
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College