Scaling at Chief

Chief is a New York-based peer network that provides mentorship, support, networking opportunities, and a sense of community to women executives. Co-founders Carolyn Childers and Lindsay Kaplan launched the company in January 2019, and just two months later, Chief has 400 members and a growing waiting list. Now, Childers and Kaplan must determine how aggressively to scale Chief’s model to other cities. How much money should they raise in Chief’s Series A, and when? Which cities should they expand to first? What are the potential risks of moving too fast, and how can they best mitigate them?
For more background on Childers and Kaplan’s decision to found Chief, please see “Chief: Role for Carolyn Childers” (HBS No. 920-019) and “Chief: Role for Lindsay Kaplan” (HBS No. 920-020).