Publications
Publications
- November 2019
- HBS Case Collection
Magnus Resch: Transforming the Art Market Through Transparency
By: Henry McGee and Sarah Mehta
Abstract
Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions of works of art. Users download the app, take a photo of any flat artwork, and the app returns that piece’s price along with other pertinent information. Resch believes that such radical transparency will grow the small, rather insular network of serious art collectors. Instructors can use this case to explore the ecosystem of players involved in the commercial art market and consider how advances in technology may disrupt dated aspects of the market. The case is suitable for undergraduate, MBA, and executive education audiences and can be used in courses focusing on entrepreneurship, strategy, and digital transformation.
Keywords
Art Market; Transparency; Art Pricing; Business Startups; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Information Technology Industry
Citation
McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Teaching Note 320-021, November 2019.