Publications
Publications
- November 2019 (Revised February 2022)
- HBS Case Collection
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato and Sarah Mehta
Abstract
Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset (Spreadsheet Supplement, HBS no. 619-702) and video short (Multimedia/Video Supplement, HBS No. 620-702).
Keywords
Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco
Citation
Farronato, Chiara, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Teaching Note 620-034, November 2019. (Revised February 2022.)