Publications
Publications
  • November 2019 (Revised February 2022)
  • Teaching Note
  • HBS Case Collection

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato and Sarah Mehta
  • Format:Print
  • | Language:English
  • | Pages:46
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Abstract

Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset (Spreadsheet Supplement, HBS no. 619-702) and video short (Multimedia/Video Supplement, HBS No. 620-702).

Keywords

Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco

Citation

Farronato, Chiara, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Teaching Note 620-034, November 2019. (Revised February 2022.)

About The Author

Chiara Farronato

Technology and Operations Management
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