Publications
Publications
- October 2019
- HBS Case Collection
GRIT Fitness
By: Lynda M. Applegate and Olivia Hull
Abstract
In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed her business had found a niche in a crowded industry by promoting female empowerment and psychological resilience through fitness. Rettig wanted to extend GRIT’s reach to impact more women. What was the best path to growth?
Keywords
Entrepreneurship; Business Startups; Mission And Purpose; Corporate Strategy; Customer Focus And Relationships; Forecasting And Prediction; Business Plan; Trends; Experience And Expertise; Talent And Talent Management; Training; Health; Selection And Staffing; Leadership Style; Leadership Development; Management Style; Management Teams; Brands And Branding; Organizational Culture; Organizational Structure; Motivation And Incentives; Sports; Competition; Diversification; Expansion; Value Creation; Health Industry; Sports Industry; Texas
Citation
Applegate, Lynda M., and Olivia Hull. "GRIT Fitness." Harvard Business School Case 820-016, October 2019.
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