Case | HBS Case Collection | October 2019 (Revised January 2020)

John Branca: Negotiating Michael Jackson's Thriller (A)

by James K. Sebenius and Alex Green

Abstract

John Branca, attorney to pop musician Michael Jackson, must negotiate a series of deals on behalf of his client in order to safeguard his financial interests and creative license during a period of rising stardom.

Keywords: dealmaking; Negotiation; Entertainment; Music Entertainment;

Language: English Format: Print 8 pages EducatorsPurchase

Citation:

Sebenius, James K., and Alex Green. "John Branca: Negotiating Michael Jackson's Thriller (A)." Harvard Business School Case 920-027, October 2019. (Revised January 2020.)

Related Work

  2. Case | HBS Case Collection | October 2019 (Revised January 2020)

    John Branca: Negotiating Michael Jackson's Thriller (A)

    James K. Sebenius and Alex Green

    John Branca, attorney to pop musician Michael Jackson, must negotiate a series of deals on behalf of his client in order to safeguard his financial interests and creative license during a period of rising stardom.

    Keywords: dealmaking; Negotiation; Entertainment; Music Entertainment;

    Citation:

    Sebenius, James K., and Alex Green. "John Branca: Negotiating Michael Jackson's Thriller (A)." Harvard Business School Case 920-027, October 2019. (Revised January 2020.)  View Details
    CiteView DetailsEducatorsPurchase Related

About the Author

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James K. Sebenius
Gordon Donaldson Professor of Business Administration
Negotiation, Organizations & Markets

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