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  • October 2019 (Revised January 2020)
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John Branca: Negotiating Michael Jackson's Thriller (A)

By: James K. Sebenius and Alex Green
  • Format:Print
  • | Language:English
  • | Pages:8
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Abstract

John Branca, attorney to pop musician Michael Jackson, must negotiate a series of deals on behalf of his client in order to safeguard his financial interests and creative license during a period of rising stardom.

Keywords

Dealmaking; Negotiation; Entertainment; Music Entertainment

Citation

Sebenius, James K., and Alex Green. "John Branca: Negotiating Michael Jackson's Thriller (A)." Harvard Business School Case 920-027, October 2019. (Revised January 2020.)
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About The Author

James K. Sebenius

Negotiation, Organizations & Markets
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Related Work

    • January 2020
    • Faculty Research

    John Branca: Negotiating Michael Jackson’s <i>Thriller</i> (B)

    By: James K. Sebenius and Alex Green
    • October 2019 (Revised January 2020)
    • Faculty Research

    John Branca: Negotiating Michael Jackson's <i>Thriller</i> (A)

    By: James K. Sebenius and Alex Green
Related Work
  • John Branca: Negotiating Michael Jackson’s <i>Thriller</i> (B) By: James K. Sebenius and Alex Green
  • John Branca: Negotiating Michael Jackson's <i>Thriller</i> (A) By: James K. Sebenius and Alex Green
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