October 2019 (Revised January 2020)
Case
HBS Case Collection

John Branca: Negotiating Michael Jackson's Thriller (A)

Format:Print
| Language:English
| Pages:8

Abstract

John Branca, attorney to pop musician Michael Jackson, must negotiate a series of deals on behalf of his client in order to safeguard his financial interests and creative license during a period of rising stardom.

Keywords

Dealmaking; Negotiation; Entertainment; Music Entertainment

Citation

Sebenius, James K., and Alex Green. "John Branca: Negotiating Michael Jackson's Thriller (A)." Harvard Business School Case 920-027, October 2019. (Revised January 2020.)