In the fall of 2018, Serbia found itself at a crossroads yet again. Following the Balkan Wars of the 1990s and the collapse of Yugoslavia, the country had embarked on a slow and arduous process of accession to the European Union (EU). This had been further hampered by the country’s tortuous relations to its breakaway province of Kosovo, one of several regions fighting for political independence at a time when the continent itself was seeking greater economic and political integration in the form of the EU. Support for the EU accession was falling in Serbia, however, also in light of the increasing presence in the country of Russian and Chinese interests and investments. But would the country eventually have to pick a side amidst the rapidly changing geopolitics of the early twenty-first century?
Keywords: geopolitics; EU accession; Economic Systems; Government and Politics; Serbia;
Citation:
Reinert, Sophus A., Federica Gabrieli, and Jyotika Banga. "Serbia at a Crossroads." Harvard Business School Case 720-004, October 2019. (Revised March 2020.) View Details
