Engaging the Nationwide Workforce

Nationwide is “on your side,” but did employees feel that way? CAO Gale King and CEO Steve Rasmussen, starting in 2008, invested heavily in a human capital strategy centered around “engagement” at the Ohio-based Nationwide Mutual Insurance Company. Set in 2014, this case tells the story of those efforts to bolster employee engagement as a key part of the company’s strategy to recover from the financial crisis (which it did far more effectively than most of its peers, rising in the Fortune 500 ranking as a result). From 2008 to 2013, Nationwide has seen employee engagement improve from the third to the sixth decile of Gallup’s North American Finance and Insurance workgroup database. The case details the multi-pronged human capital strategy that Rasmussen and King implemented. It concludes by asking students to consider: will a new initiative aimed at moving Nationwide’s dozen brand under a single umbrella jeopardize the culture gains that Nationwide has achieved over the last six years?