Gupta Media (B) Supplement: Governors Ball Overview and Promotional Materials

V. Kasturi  Rangan; Courtney  Han

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Supplement | HBS Case Collection | October 2019

Gupta Media (B) Supplement: Governors Ball Overview and Promotional Materials

by V. Kasturi Rangan and Courtney Han

Language: English

Format: Print

16 pages

Citation:

Rangan, V. Kasturi, and Courtney Han. "Gupta Media (B) Supplement: Governors Ball Overview and Promotional Materials." Harvard Business School Supplement 520-039, October 2019.

About the Author

V. Kasturi Rangan

Baker Foundation Professor, Malcolm P. McNair Professor of Marketing, Emeritus

Marketing

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