Citation:
Buell, Ryan W., and Joshua D. Margolis. "Babcom: Opening Doors." Harvard Business School Teaching Note 620-088, March 2020. View Details|
Case HBS Case Collection October 2019 Leading Bank Leumi into the Future |
Abstract
An unlikely but highly effective leader of a traditional bank, Rakefet Russak-Aminoach, simultaneously leads a classic change effort and an unconventional effort to innovate. She focuses her initial energy on making the bank more efficient in the face of industry changes and then rolls out a self-disrupting, independent mobile-app bank, aimed at millennials and designed to anticipate the coming transformation from fintech. The case documents the difficult situation she faced stepping into the CEO role, her change efforts, and her distinctive leadership style and how it has evolved. It ends with the enduring question of when to integrate an incubated business unit that was separate intentionally to spark innovation.
Keywords: mobile banking; digital banking; fintech; Startup; financial services; artificial intelligence; leadership; innovation; efficiency; Organizational change; personal development; female ceo; Banks and Banking; Mobile Technology; Leadership; Organizational Change and Adaptation; Innovation and Invention; Disruption; Information Technology; Opportunities; Performance Effectiveness; Personal Development and Career; Financial Services Industry; Banking Industry; Israel;
Citation:
Margolis, Joshua D., Allison M. Ciechanover, Nicole Keller, and Danielle Golan. "Leading Bank Leumi into the Future." Harvard Business School Case 420-063, October 2019.
