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• Case | HBS Case Collection | October 2019 (Revised December 2019)

  Swizz Beatz and Alicia Keys: A Power Couple

  Boris Groysberg, Annelena Lobb, Sarah Mehta, Boris Groysberg, Annelena Lobb, Sarah Mehta, Boris Groysberg, Annelena Lobb and Sarah Mehta

  Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys had explored many different personal and professional pursuits. Swizz was particularly interested in the arts and had launched an initiative aimed at supporting emerging visual artists of color. Keys had taken on acting roles, written a children’s book, and had become an increasingly vocal advocate for social justice causes. Anchoring their professional work, Swizz and Keys had built a loving family rooted in communication and mutual respect. As one of the music industry’s most recognizable power couples, Swizz and Keys now considered how they might use their joint platform to continue to drive positive change for artists and creators of all stripes.

  Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Power and Influence; Entertainment and Recreation Industry; Music Industry; United States;

  Citation:

  Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)  View Details

  CiteView DetailsEducators

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• Case | HBS Case Collection | October 2019 (Revised December 2019)

  Swizz Beatz and Alicia Keys: A Power Couple

  Boris Groysberg, Annelena Lobb, Sarah Mehta, Boris Groysberg, Annelena Lobb, Sarah Mehta, Boris Groysberg, Annelena Lobb and Sarah Mehta

  Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys had explored many different personal and professional pursuits. Swizz was particularly interested in the arts and had launched an initiative aimed at supporting emerging visual artists of color. Keys had taken on acting roles, written a children’s book, and had become an increasingly vocal advocate for social justice causes. Anchoring their professional work, Swizz and Keys had built a loving family rooted in communication and mutual respect. As one of the music industry’s most recognizable power couples, Swizz and Keys now considered how they might use their joint platform to continue to drive positive change for artists and creators of all stripes.

  Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Power and Influence; Entertainment and Recreation Industry; Music Industry; United States;

  Citation:

  Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)  View Details

  CiteView DetailsEducators

  Related

• Case | HBS Case Collection | October 2019 (Revised December 2019)

  Swizz Beatz and Alicia Keys: A Power Couple

  Boris Groysberg, Annelena Lobb, Sarah Mehta, Boris Groysberg, Annelena Lobb, Sarah Mehta, Boris Groysberg, Annelena Lobb and Sarah Mehta

  Set in 2018, this case follows married couple and music industry titans Swizz Beatz and Alicia Keys as they consider how best to use their platforms to achieve their goals. Since achieving professional success in the music industry early in their lives, Swizz and Keys had explored many different personal and professional pursuits. Swizz was particularly interested in the arts and had launched an initiative aimed at supporting emerging visual artists of color. Keys had taken on acting roles, written a children’s book, and had become an increasingly vocal advocate for social justice causes. Anchoring their professional work, Swizz and Keys had built a loving family rooted in communication and mutual respect. As one of the music industry’s most recognizable power couples, Swizz and Keys now considered how they might use their joint platform to continue to drive positive change for artists and creators of all stripes.

  Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Power and Influence; Entertainment and Recreation Industry; Music Industry; United States;

  Citation:

  Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz and Alicia Keys: A Power Couple." Harvard Business School Case 420-035, October 2019. (Revised December 2019.)  View Details

  CiteView DetailsEducators

  Related