Swizz Beatz

Boris  Groysberg; Annelena  Lobb; Sarah  Mehta

Case | HBS Case Collection | October 2019 (Revised December 2019)

Swizz Beatz

by Boris Groysberg, Annelena Lobb and Sarah Mehta

Abstract

This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market.

Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Fine Arts Industry; Music Industry; United States;

Language: English

Format: Print

23 pages

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Citation:

Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz." Harvard Business School Case 420-034, October 2019. (Revised December 2019.)

By April 7, 2020, over 1.4 million people worldwide had contracted the novel coronavirus (COVID-19). Governments raced to curb the spread of COVID-19 by scaling up testing, quarantining those infected, and tracing their possible contacts. It had taken Singapore’s Government Technology Agency (GovTech) and Ministry of Health (MOH) all of eight weeks to develop the world’s first nationwide deployment of a Bluetooth-based contact tracing system, TraceTogether, and deploy it in an attempt to slow the spread of COVID-19. From late January to mid-March 2020, GovTech’s Jason Bay and his team raced to create a technology that would supplement the work of Singapore’s human contact tracers. Days after its launch, Singapore’s foreign minister announced plans to open source the technology. Now, in early April, TraceTogether was a beta for the world. Whether the system would really help in Singapore, and whether other countries should adopt it was still a wide-open question

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Swizz Beatz

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Swizz Beatz

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