Publications
Publications
- October 2019 (Revised December 2019)
- HBS Case Collection
Swizz Beatz
By: Boris Groysberg, Annelena Lobb and Sarah Mehta
Abstract
This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market.
Keywords
Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Fine Arts Industry; Music Industry; United States
Citation
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Swizz Beatz." Harvard Business School Case 420-034, October 2019. (Revised December 2019.)
About The Author
