Keroche (F): Future Growth Plans

This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant, completed in March 2015, greatly increased Keroche’s beer production capacity. The company also made investments to increase capacity for its Viena Ice and Crescent vodka drinks. The case describes Tabitha Karanjas aggressive production, marketing, and distribution strategy, and the company’s resulting growth by 2017. It also describes Keroche’s ongoing competition with EABL, including a 2016 EABL lawsuit against Keroche, and Keroche’s continuing struggles with the Kenyan government.