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  • September 2019
  • Case
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Starling Trust Sciences: Measuring Trust in Organizations

By: Aiyesha Dey, Jonas Heese and James Weber
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

Stephen Scott needed to decide whether to keep his behavioral analytics startup in the people analytics sector or shift his company into the RegTech sector. Starling had develop technology that enabled its customers to anticipate and shape the behavior of their employees by examining company data on employees, including email traffic. Starling had struggled to grow in the people analytics sector while RegTech was an emerging sector that might provide better opportunities to grow.

Keywords

Behavioral Analytics; Financial Institutions; Banks and Banking; Entrepreneurship; Strategy; Banking Industry; Consulting Industry; Information Technology Industry; United States; United Kingdom

Citation

Dey, Aiyesha, Jonas Heese, and James Weber. "Starling Trust Sciences: Measuring Trust in Organizations." Harvard Business School Case 120-006, September 2019.
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About The Authors

Aiyesha Dey

Accounting and Management
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Jonas Heese

Accounting and Management
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Related Work

    • October 2019
    • Faculty Research

    Starling Trust Sciences: Measuring Trust in Organizations

    By: Aiyesha Dey and Jonas Heese
    • July 2021 (Revised March 2022)
    • Faculty Research

    Video Supplement for "Starling Trust Sciences: Measuring Trust in Organizations"

    By: Jonas Heese and Aiyesha Dey
Related Work
  • Starling Trust Sciences: Measuring Trust in Organizations By: Aiyesha Dey and Jonas Heese
  • Video Supplement for "Starling Trust Sciences: Measuring Trust in Organizations" By: Jonas Heese and Aiyesha Dey
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