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  • September 2019
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Alicia Keys

By: Boris Groysberg, Annelena Lobb and Sarah Mehta
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

This case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys’s 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism, and collecting art with her husband, rapper and music producer Swizz Beatz. Now a mother of two young sons and with no intentions of slowing down, Keys considers what the next phase of her life and career might hold. This case would be useful for students studying the music and entertainment industry. It also holds relevance for executives approaching the peak of their career and looking to make more deliberate decisions about time management and prioritization.

Keywords

Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Personal Development and Career; Fine Arts Industry; Music Industry; United States

Citation

Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Alicia Keys." Harvard Business School Case 420-033, September 2019.
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About The Author

Boris Groysberg

Organizational Behavior
→More Publications

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More from the Authors
  • Alicia Keys and Swizz Beats Video Supplement Playlist By: Boris Groysberg
  • The New-Collar Workforce By: Colleen Ammerman, Boris Groysberg and Ginni Rometty
  • Walmart’s Live Better U By: Boris Groysberg, Annelena Lobb and Kerry Herman
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