Publications
Publications
- September 2019 (Revised December 2019)
- HBS Case Collection
Anthony Soohoo: Retrospection on Dot & Bo
By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
Abstract
The case describes the final year of the once-promising furniture e-tailer, Dot & Bo, that included a challenging fundraising market, troubles with logistics and operations, and a team tragedy. The founder looks back at the experience and shares his learnings about selecting a business model, financing, people issues, company culture, and operations. Finally, he looks ahead at his career and contemplates his next steps.
Keywords
E-commerce; Startups; Furnishing; Leadership; Business Startups; Entrepreneurship; Internet and the Web; Failure; Learning; United States
Citation
Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo: Retrospection on Dot & Bo." Harvard Business School Supplement 820-037, September 2019. (Revised December 2019.)