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• Case | HBS Case Collection | February 2018 (Revised December 2019)

  Rise of the Drones: Identified Technologies

  Andy Wu and George Gonzalez

  The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco-based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider network effects, customer needs, and the overall state of the drone industry to determine its future path.

  Keywords: Software; Technology Platform; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco;

  Citation:

  Wu, Andy, and George Gonzalez. "Rise of the Drones: Identified Technologies." Harvard Business School Case 718-482, February 2018. (Revised December 2019.)  View Details

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• Case | HBS Case Collection | April 2019 (Revised December 2019)

  Ripple: The Business of Crypto

  David B. Yoffie and George Gonzalez

  The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an opportunity to navigate the areas of distributed technology, platforms, regulation, and global payments, from the perspective of a San Francisco software startup with over $20 billion in digital assets.

  Keywords: payment systems; cryptocurrency; Bitcoin; Blockchain; fintech; Business Startups; Business Model; Disruption; Strategy;

  Citation:

  Yoffie, David B., and George Gonzalez. "Ripple: The Business of Crypto." Harvard Business School Case 719-506, April 2019. (Revised December 2019.)  View Details

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• Case | HBS Case Collection | September 2019 (Revised December 2019)

  Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce

  Thomas R. Eisenmann, Allison M. Ciechanover, George Gonzalez, Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez

  The case provides students an opportunity to examine the founding of an e-commerce startup that used storytelling and compelling images to sell furniture and home accessories to millennials. The case describes the rapid sales growth the company experienced, as well as the challenges it faced with operations, delivery, and order tracking. Finally, the protagonist is poised to raise a Series C financing he hopes will value the company at $200 million.

  Keywords: e-commerce; Startups; furnishing; Leadership; Business Startups; Entrepreneurship; Internet; Failure; United States;

  Citation:

  Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce." Harvard Business School Case 820-036, September 2019. (Revised December 2019.)  View Details

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