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  • September 2019 (Revised December 2019)
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Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce

By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

The case provides students an opportunity to examine the founding of an e-commerce startup that used storytelling and compelling images to sell furniture and home accessories to millennials. The case describes the rapid sales growth the company experienced, as well as the challenges it faced with operations, delivery, and order tracking. Finally, the protagonist is poised to raise a Series C financing he hopes will value the company at $200 million.

Keywords

E-commerce; Startups; Furnishing; Leadership; Business Startups; Entrepreneurship; Internet and the Web; Failure; United States

Citation

Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce." Harvard Business School Case 820-036, September 2019. (Revised December 2019.)
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About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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Related Work

    • September 2019 (Revised December 2019)
    • Faculty Research

    Anthony Soohoo: Retrospection on Dot & Bo

    By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
    • September 2019 (Revised December 2019)
    • Faculty Research

    Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce

    By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
Related Work
  • Anthony Soohoo: Retrospection on Dot & Bo By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
  • Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
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