Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • October 2019 (Revised June 2020)
  • Supplement
  • HBS Case Collection

Airbus vs. Boeing (M): MAX 8 Disasters (July 2019)

By: Ramon Casadesus-Masanell and Karen Elterman
  • Format:Print
  • | Language:English
  • | Pages:8
ShareBar

Abstract

This case describes the October 2018 and March 2019 crashes of Boeing MAX 8 jets, which together killed over 300 passengers. The planes involved in both crashes shared a problem with a software system called MCAS, which Boeing had revamped at the last minute prior to selling the planes, but had failed to mention in its pilot manuals until after the first crash. As of July 2019, the MAX 8 remained grounded worldwide. As the investigation into the MAX 8 continued, a simultaneous investigation into a Boeing 787 factory found that the company had repeatedly ignored reports of manufacturing defects and debris left on 787s from the factory.

Keywords

Airbus; Boeing; Product Development; Product Design; Air Transportation; Projects; Competition; Safety; Failure; Air Transportation Industry; Manufacturing Industry; United States; Europe

Citation

Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (M): MAX 8 Disasters (July 2019)." Harvard Business School Supplement 720-388, October 2019. (Revised June 2020.)
  • Purchase

About The Author

Ramon Casadesus-Masanell

Strategy
→More Publications

Related Work

    • October 2019 (Revised June 2020)
    • Faculty Research

    Airbus vs. Boeing (M): MAX 8 Disasters (July 2019)

    By: Ramon Casadesus-Masanell and Karen Elterman
Related Work
  • Airbus vs. Boeing (M): MAX 8 Disasters (July 2019) By: Ramon Casadesus-Masanell and Karen Elterman
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.