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  • October 2019
  • Supplement
  • HBS Case Collection

Airbus vs. Boeing (K): New Partnerships (2018)

By: Ramon Casadesus-Masanell and Karen Elterman
  • Format:Print
  • | Language:English
  • | Pages:5
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Abstract

This case describes Airbus’ partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100–150 seats. The case also describes Boeing’s 2018 joint venture with the Brazilian aerospace company Embraer, which produced the E2 Family of planes (97–120 seats).

Keywords

Product Development; Air Transportation; Projects; Competition; Partners and Partnerships; Joint Ventures; Manufacturing Industry; Air Transportation Industry; United States; Europe; Canada; Brazil

Citation

Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (K): New Partnerships (2018)." Harvard Business School Supplement 720-386, October 2019.
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About The Author

Ramon Casadesus-Masanell

Strategy
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  • Luckin Coffee (B): Revelations of Fraud By: Ramon Casadesus-Masanell and Karen Elterman
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