Airbus vs. Boeing (G): New Planes and Upgrades (2011)

This case describes the first commercial flight of Boeing's 787 Dreamliner in 2011, three years after originally planned, as well as the first commercial flight of Airbus' superjumbo, the A380, in 2007. It also describes the companies' current endeavors in 2011, including Airbus' work on the A350 and A320neo (new engine option) and Boeing's development of the 737 MAX. Boeing originally considered replacing the 737 with a completely new and redesigned ("clean-sheet") plane, but utlimately (in part due to pressure from the A320neo) decided to modify the 737 instead.