Publications
Publications
- September 2019
- HBS Case Collection
Shell: A Company of Opportunity?
By: Joseph B. Fuller and Emer Moloney
Abstract
The Opportunity Hub was a cloud-based platform that enabled managers to market projects they were working on and associated resourcing needs as “Opportunity Owners” and employees, or “Opportunity Seekers,” to browse these statements of need and engage when they had interest and availability. The premise was that the commitment would be no more than 20% of an employee’s time, and could be much less, but it would be highly transparent. The Opportunity Hub was intended to offer a solution to Shell’s business challenge of lacking digital capability. The core objective was to organize and dynamically access internal talent to get work done in a more automated way and at pace.
Keywords
Business Divisions; Change Management; Competency And Skills; Experience And Expertise; Talent And Talent Management; Energy; Energy Sources; Non-renewable Energy; Renewable Energy; Human Resources; Employees; Retention; Collaborative Innovation And Invention; Innovation And Management; Innovation Strategy; Technological Innovation; Jobs And Positions; Job Design And Levels; Knowledge Sharing; Knowledge; Knowledge Use And Leverage; Labor; Human Capital; Labor Unions; Leading Change; Resource Allocation; Organizational Change And Adaptation; Performance Evaluation; Performance Productivity; Strategic Planning; Projects; Motivation And Incentives; Business Strategy; Social And Collaborative Networks; Technology Platform; Chemical Industry; Energy Industry; Information Technology Industry; Technology Industry; United Kingdom; Netherlands
Citation
Fuller, Joseph B., and Emer Moloney. "Shell: A Company of Opportunity?" Harvard Business School Case 320-025, September 2019.
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