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• Case | HBS Case Collection | March 2020

  Poppy (B)

  Thomas R. Eisenmann, Scott Duke Kominers, Jeff Huizinga and Allison Ciechanover

  Avni Patel Thompson, founder and CEO of Poppy, an online marketplace for on-demand childcare, revisits the venture's final months, and discusses the steps she took in the wake of the shutdown. This case explores experiments the company conducted to refine its original business model, as well as how Patel Thompson rekindled her entrepreneurial ambitions

  Keywords: Entrepreneurship; Marketplace Matching; Business Model; Business Exit or Shutdown; Personal Development and Career; United States;

  Citation:

  Eisenmann, Thomas R., Scott Duke Kominers, Jeff Huizinga, and Allison Ciechanover. "Poppy (B)." Harvard Business School Case 820-715, March 2020.  View Details

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• Case | HBS Case Collection | September 2019 (Revised December 2019)

  Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce

  Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez

  The case provides students an opportunity to examine the founding of an e-commerce startup that used storytelling and compelling images to sell furniture and home accessories to millennials. The case describes the rapid sales growth the company experienced, as well as the challenges it faced with operations, delivery, and order tracking. Finally, the protagonist is poised to raise a Series C financing he hopes will value the company at $200 million.

  Keywords: e-commerce; Startups; furnishing; Leadership; Business Startups; Entrepreneurship; Internet; Failure; United States;

  Citation:

  Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce." Harvard Business School Case 820-036, September 2019. (Revised December 2019.)  View Details

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• Supplement | HBS Case Collection | September 2019 (Revised December 2019)

  Anthony Soohoo: Retrospection on Dot & Bo

  Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez

  The case describes the final year of the once-promising furniture e-tailer, Dot & Bo, that included a challenging fundraising market, troubles with logistics and operations, and a team tragedy. The founder looks back at the experience and shares his learnings about selecting a business model, financing, people issues, company culture, and operations. Finally, he looks ahead at his career and contemplates his next steps.

  Keywords: e-commerce; Startups; furnishing; Leadership; Business Startups; Entrepreneurship; Internet; Failure; Learning; United States;

  Citation:

  Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo: Retrospection on Dot & Bo." Harvard Business School Supplement 820-037, September 2019. (Revised December 2019.)  View Details

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