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Publications
Publications
  • 2019
  • Working Paper
  • HBS Working Paper Series

Why Has Strategy Become Irrelevant? Understanding the Complete Strategy Landscape

By: David J. Collis
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

Developing the firm’s strategy was once seen as the most important task facing a CEO. Yet in the last 20 years, the practice of strategy has been relegated to a routinized function—part of the annual planning process, like performance management and succession planning reviews—necessary and useful, but neither vitally important nor the focus of CEO attention. Why has strategy lost its primacy and relevance? And can it recover its exalted position in C-suite discussions?

Keywords

Strategy; Value Creation; Organizational Change and Adaptation

Citation

Collis, David J. "Why Has Strategy Become Irrelevant? Understanding the Complete Strategy Landscape." Harvard Business School Working Paper, No. 20-027, September 2019.
  • SSRN
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About The Author

David J. Collis

Strategy
→More Publications

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More from the Author
  • #FutureFresenius: 'Committed to Life' in 2024 and Beyond (B) By: David J. Collis, Benjamin C. Esty and Haisley Wert
  • #FutureFresenius: Implementing a New Strategy to Transform the Company and Advance Patient Care By: David J. Collis, Benjamin C. Esty and Haisley Wert
  • Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market? By: David Collis and Haisley Wert
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