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The Strategic Management of Execution

By: David J. Collis
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

“Tell me David, is it better to have a great strategy poorly executed or a so-so strategy really well executed?” The age-old question suggests there is a fundamental tradeoff between strategy and execution. The tone in which it is asked typically flags that the questioner already knows the answer—the superiority of execution over strategy. But is this really true? Does, to borrow a phrase, execution eat strategy for lunch?

Keywords

Strategy Execution; Strategy; Management

Citation

Collis, David J. "The Strategic Management of Execution." Harvard Business School Working Paper, No. 20-026, September 2019.

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David J. Collis

Strategy
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