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  • 2019
  • Working Paper
  • HBS Working Paper Series

The Strategic Management of Execution

By: David J. Collis
  • Format:Print
  • | Language:English
  • | Pages:10
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Abstract

“Tell me David, is it better to have a great strategy poorly executed or a so-so strategy really well executed?” The age-old question suggests there is a fundamental tradeoff between strategy and execution. The tone in which it is asked typically flags that the questioner already knows the answer—the superiority of execution over strategy. But is this really true? Does, to borrow a phrase, execution eat strategy for lunch?

Keywords

Strategy Execution; Strategy; Management

Citation

Collis, David J. "The Strategic Management of Execution." Harvard Business School Working Paper, No. 20-026, September 2019.
  • SSRN
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About The Author

David J. Collis

Strategy
→More Publications

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More from the Author
  • #FutureFresenius: 'Committed to Life' in 2024 and Beyond (B) By: David J. Collis, Benjamin C. Esty and Haisley Wert
  • #FutureFresenius: Implementing a New Strategy to Transform the Company and Advance Patient Care By: David J. Collis, Benjamin C. Esty and Haisley Wert
  • Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market? By: David Collis and Haisley Wert
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