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Interview | Jul 2018

James Siegal, KaBOOM!: How Have Your Performance Measures Changed?

by V. Kasturi Rangan

Language: English

Format: Video

Citation:

Rangan, V. Kasturi. "James Siegal, KaBOOM!: How Have Your Performance Measures Changed?" James Siegal Interview, July 2018.

About the Author

V. Kasturi Rangan

Baker Foundation Professor, Malcolm P. McNair Professor of Marketing, Emeritus

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