Publications
Publications
- September 2019
- HBS Case Collection
pymetrics (B)
By: John R. Wells and Benjamin Weinstock
Abstract
In March 2013, pymetrics CEO Frida Polli visited Harvard Business School to listen to a section of MBA students from the class of 2013 discuss her business plan and provide feedback on the tests they had taken to identify career opportunities. Polli had developed a series of neuroscience-based tests to measure brain function and map this to the profiles of successful executives. She believed that these could collect much more data than conventional psychographic tests in much less time, and it would be much more difficult for the candidate to “game” the system. Polli’s goal was to help companies recruit more effectively. In preparation for the class, the MBA students had all taken the tests. She looked forward to discussing the results.
Keywords
BrainTech; Hiring; Hiring Of Employees; Recruiting; Personality; Personality Traits; Startup; Start-up; Startups; Start-ups; Employment; Strategic Evolution; Psychodynamics; Psychology; Recruitment; Selection and Staffing; Business Startups; Strategy; Personal Characteristics
Citation
Wells, John R., and Benjamin Weinstock. "pymetrics (B)." Harvard Business School Supplement 720-375, September 2019.