Origins and Development of Global Business

G.  Jones

Chapter | The Routledge Companion to the Makers of Global Business | 2019

Origins and Development of Global Business

Abstract

This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their ability to transfer a package of financial, organizational, and cultural assets, skills, and ideologies across national borders. They have been major drivers of trade growth, which they often organized within their own boundaries. They have been shapers of, as well as responders to, globalization waves. They were also actors in periodic de-globalization waves, mainly because they functioned as reinforcers of gaps in wealth and income rather than disrupters of them. They were disappointing institutions for knowledge and technology transfer. In recent decades, the domination of global markets by Western and Japanese firms have shifted to a situation in which they competed as equals with firms based in China, India, the Arab Gulf, and elsewhere in the non-Western world. This trend is likely to accelerate as the growing fragility of institutional structures in the United States and the European Union further weakens the competitiveness of firms based in those regions.

Keywords: global business; multinational; Globalization; Business History; Strategy; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania;

Format: Print

Citation:

Jones, G. "Origins and Development of Global Business." Chap. 2 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek, 17–34. New York: Routledge, 2019.

This chapter provides a new lens to the extensive debate among economists and economic historians concerning why the West grew rich and the rest of the world lagged behind as modern industrialization took hold in the 19th century. The literature has focused heavily on quantitative research on comparative income levels, especially GDP per capita and real wage levels as well as on broad brush explanations related to institutions, culture, and human capital development. This chapter argues that there needs to be closer engagement with the processes of how such factors translated into generating productive entrepreneurs and business enterprises. It explores in particular why the development of modern business enterprises in Africa, Asia, and Latin America lagged; how they started to emerge more successfully in the interwar years only to be set back by failed government policies after World War II; and how the second global economy from the 1980s provided many more opportunities for firms outside the West to catch-up with innovation and competitiveness.

This article engages in a methodological experiment by using historical evidence to challenge a common misperception about internalization theory. The theory has often been criticized for maintaining that it assumes a hierarchically organized MNE based on knowledge flowing from the home country. This is not an accurate description of how global firms operate in recent decades, but this article shows it has never been true historically. Using longitudinal data on individual firms from the nineteenth century onwards, it reveals evidence of how entrepreneurs and firms with multinational activity faced by market imperfections changed the design of their headquarters and their organizational structures.

The case is built around video clips from top business leaders in emerging markets who were interviewed for Harvard Business School’s innovative Creating Emerging Markets oral history project. The case is focused on the issue of innovation in emerging markets from a business perspective. It considers the nature of innovation, the challenges of accessing knowhow and technology, and leapfrogging. The Video Supplement to the case contains short excerpts from eleven business leaders in India, Kenya, Malaysia, Peru, South Africa, Sudan, Turkey, and the United Arab Emirates addressing these issues.

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Origins and Development of Global Business

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