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  • September 2019
  • Case
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Alex Atala: Bringing Brazil to the World

By: Boris Groysberg, Priscilla Zogbi and Ruth Costas
  • Format:Print
  • | Language:English
  • | Pages:30
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Abstract

Brazilian Michelin-star chef Alex Atala managed four restaurants, a foundation advocating for the environment, and a seminar focused on food and sustainability. His new initiative was opening a hotel.

Keywords

Hospitality Industry; Environment; Sustainability; Management; Innovation; Entrepreneurship; Innovation and Management; Creativity; Leadership Style; Situation or Environment; Food and Beverage Industry; Tourism Industry; Latin America; Brazil

Citation

Groysberg, Boris, Priscilla Zogbi, and Ruth Costas. "Alex Atala: Bringing Brazil to the World." Harvard Business School Case 420-042, September 2019.
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About The Author

Boris Groysberg

Organizational Behavior
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