Publications
Publications
  • September 2019
  • Case
  • HBS Case Collection

Alex Atala: Bringing Brazil to the World

By: Boris Groysberg, Priscilla Zogbi and Ruth Costas
  • Format:Print
  • | Language:English
  • | Pages:30
ShareBar

Abstract

Brazilian Michelin-star chef Alex Atala managed four restaurants, a foundation advocating for the environment, and a seminar focused on food and sustainability. His new initiative was opening a hotel.

Keywords

Hospitality Industry; Environment; Sustainability; Management; Innovation; Entrepreneurship; Innovation and Management; Creativity; Leadership Style; Situation or Environment; Food and Beverage Industry; Tourism Industry; Latin America; Brazil

Citation

Groysberg, Boris, Priscilla Zogbi, and Ruth Costas. "Alex Atala: Bringing Brazil to the World." Harvard Business School Case 420-042, September 2019.

About The Author

Boris Groysberg

Organizational Behavior
More Publications

More from the Authors