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  • August 2019 (Revised January 2021)
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The Walt Disney Company: Theme Parks

By: Rory McDonald, Allison Mnookin and Iuliana Mogosanu
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

As he seeks to place the division he leads on a firm footing for the future, Tom Staggs, chairman of Walt Disney Parks and Resorts, is considering a range of investments designed either to upgrade the guest experience in the company’s existing parks or to expand access to “the Disney magic” beyond the company’s current efforts. The case invites students to reflect on the “job to be done” that the parks perform for their guests, as well as on how far Disney can go to accommodate those for whom the parks are out of reach while still maintaining a premium experience.

Keywords

Entertainment; Investment; Expansion; Decision Making; Customer Satisfaction

Citation

McDonald, Rory, Allison Mnookin, and Iuliana Mogosanu. "The Walt Disney Company: Theme Parks." Harvard Business School Case 620-039, August 2019. (Revised January 2021.)
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About The Authors

Rory M. McDonald

Technology and Operations Management
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Allison H. Mnookin

Technology and Operations Management
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Related Work

    • August 2019 (Revised January 2021)
    • Faculty Research

    The Walt Disney Company: Theme Parks

    By: Rory McDonald, Allison Mnookin and Iuliana Mogosanu
Related Work
  • The Walt Disney Company: Theme Parks By: Rory McDonald, Allison Mnookin and Iuliana Mogosanu
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