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• Case | HBS Case Collection | December 2019 (Revised January 2020)

  The New LAX: Ready for Takeoff?

  Boris Groysberg, Carin-Isabel Knoop and Kerry Herman

  Chair of LAX Board Sean Burton and LAX CEO Deborah Flint have made progress on streamlining and modernizing LAX's complex capital projects ($12 billion worth) while reorganizing and retooling Los Angeles World Airport (LAWA) staff resources, management processes, and revitalizing the LAX guest experience. From 2015-2019, LAX's performance improved, yet many challenges remained, and new ones continued to come to light. In December 2019, as Flint prepared to move onto a new position, Burton and the board are assessing the progress the team has made, and looking to next steps.

  Keywords: Leadership and Change Management; Leadership; Change Management; Performance Improvement; Strategic Planning; Air Transportation;

  Citation:

  Groysberg, Boris, Carin-Isabel Knoop, and Kerry Herman. "The New LAX: Ready for Takeoff?" Harvard Business School Case 420-025, December 2019. (Revised January 2020.)  View Details

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• Case | HBS Case Collection | August 2008 (Revised January 2020)

  Rachael Ray: Cooking Up a Brand

  Boris Groysberg and Kerry Herman

  The case details the rapid rise of Rachael Ray's career, beginning with her first appearance on NBC's Today show in March 2001. The case chronicles her success, exploring her various brands, promotional work, and expansion into new media markets. The case also allows students to grapple with the challenges Rachael Ray might face in terms of the continued sustainability of her successful brand.

  Keywords: Business Growth and Maturation; Brands and Branding; Personal Development and Career; Expansion; Entertainment and Recreation Industry;

  Citation:

  Groysberg, Boris, and Kerry Herman. "Rachael Ray: Cooking Up a Brand." Harvard Business School Case 409-011, August 2008. (Revised January 2020.)  View Details

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• Article | Strategy & Leadership | 2019

  Overcoming Cultural Resistance to Open Source Innovation

  John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani

  Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
  Design/methodology/approach: Discussion related to observation, experience and case studies related to incumbent organizations and their efforts to adopt open source models and business tools.
  Findings: Companies that let their old culture reject the new risk becoming obsolete if doing so inhibits their rethinking of their future using powerful tools like crowdsourcing, blockchain, customer experience-based connections, integrating workflows with artificial intelligence (AI), automated technologies and digital business platforms. These new ways of working affect how and where work is done, access to information, an organization’s capacity for work and its efficiency. As important as technological proficiency is, managing the cultural shift required to embrace transformative industry architecture – the key to innovating new business models -- may be the bigger challenge.
  Research limitations/implications: Findings are based on original research and case studies. Insights are theoretically, based on additional study, interviews, and research, but need to be tested through additional case studies.
  Practical implications: The goal is to make the transition more productive and less traumatic for incumbent firms by providing a language and tested methods to help senior leaders use innovative technologies to build on their core even as they explore new business models.
  Social implications: This article provides insights that will lead to more effective ideas for helping organizations adapt.
  Originality/value: This article is based on original research and case experience. That research and experience has then been analyzed and viewed through the lens of models that have been known to work. The result is original insights and findings that can be applied in new ways to further adoption within incumbent organizations.

  Keywords: open source innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention;

  Citation:

  Winsor, John, Jin Hyun Paik, Michael Tushman, and Karim R. Lakhani. "Overcoming Cultural Resistance to Open Source Innovation." Strategy & Leadership 47, no. 6 (2019): 28–33.  View Details

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