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  • August 2019 (Revised August 2022)
  • Case
  • HBS Case Collection

Baroo (A): Pet Concierge

By: Thomas R. Eisenmann and Susie L. Ma
  • Format:Print
  • | Language:English
  • | Pages:16
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Abstract

Baroo CEO Lindsay Hyde was facing unrest from the board of her pet services startup in August 2017. One board member (and lead investor) was alarmed that Baroo’s growth was slowing while its appetite for funding was accelerating. Hyde wanted to hit the gas and continue expanding to new cities, which meant she needed to raise venture capital. How could she convince the board and potential investors that the business opportunities were too good to pass up and an infusion of capital could help her steer Baroo through the speed bumps?

Keywords

Entrepreneurship; Outcome or Result; Failure; Business and Shareholder Relations; Venture Capital; Governing and Advisory Boards; Opportunities; Strategy; Service Industry; United States; Massachusetts

Citation

Eisenmann, Thomas R., and Susie L. Ma. "Baroo (A): Pet Concierge." Harvard Business School Case 820-011, August 2019. (Revised August 2022.)

About The Author

Thomas R. Eisenmann

Entrepreneurial Management
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