Case | HBS Case Collection | August 2019

Baroo (A): Pet Concierge

by Thomas R. Eisenmann and Susie L. Ma

Abstract

Baroo CEO Lindsay Hyde was facing unrest from the board of her pet services startup in August 2017. One board member (and lead investor) was alarmed that Baroo’s growth was slowing while its appetite for funding was accelerating. Hyde wanted to hit the gas and continue expanding to new cities, which meant she needed to raise venture capital. How could she convince the board and potential investors that the business opportunities were too good to pass up and an infusion of capital could help her steer Baroo through the speed bumps?

Keywords: Entrepreneurship; Outcome or Result; Failure; Business and Shareholder Relations; Venture Capital; Service Industry; United States; Massachusetts;

Language: English Format: Print 16 pages Educators

Citation:

Eisenmann, Thomas R., and Susie L. Ma. "Baroo (A): Pet Concierge." Harvard Business School Case 820-011, August 2019.

Related Work

  1. Supplement | HBS Case Collection | August 2019

    Baroo (B)

    Thomas R. Eisenmann and Susie L. Ma

    Baroo CEO Lindsay Hyde must secure venture capital funding if she wants to save her pet services startup. If she is unable to finance a series A, she will need to sell or shut down.

    Keywords: Entrepreneurship; Outcome or Result; Failure; Service Industry; United States; Massachusetts;

    Citation:

    Eisenmann, Thomas R., and Susie L. Ma. "Baroo (B)." Harvard Business School Supplement 820-026, August 2019.  View Details
    CiteView Details Related

About the Author

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Thomas R. Eisenmann
Howard H. Stevenson Professor of Business Administration
Entrepreneurial Management

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