Publications
Publications
- August 2019
- HBS Case Collection
Baroo (A): Pet Concierge
By: Thomas R. Eisenmann and Susie L. Ma
Abstract
Baroo CEO Lindsay Hyde was facing unrest from the board of her pet services startup in August 2017. One board member (and lead investor) was alarmed that Baroo’s growth was slowing while its appetite for funding was accelerating. Hyde wanted to hit the gas and continue expanding to new cities, which meant she needed to raise venture capital. How could she convince the board and potential investors that the business opportunities were too good to pass up and an infusion of capital could help her steer Baroo through the speed bumps?
Keywords
Entrepreneurship; Outcome or Result; Failure; Business and Shareholder Relations; Venture Capital; Service Industry; United States; Massachusetts
Citation
Eisenmann, Thomas R., and Susie L. Ma. "Baroo (A): Pet Concierge." Harvard Business School Case 820-011, August 2019.