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  • October 2019
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David Yin's Vegetarian Mission

By: Boris Groysberg and Evan M.S. Hecht
  • Format:Print
  • | Language:English
  • | Pages:27
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Abstract

After the establishment of his critically-acclaimed upscale vegetarian restaurant, King’s Joy, in Beijing, chef and entrepreneur David Yin must decide whether or not to expand to other locations or continue to invest in his existing location in order to fulfill his mission of promoting vegetarian cuisine.

Keywords

Restaurant; Restaurant Industry; Creative Ability; Creative Industries; Values; Entrepreneurship; Creativity; Food; Values and Beliefs; China

Citation

Groysberg, Boris, and Evan M.S. Hecht. "David Yin's Vegetarian Mission." Harvard Business School Case 420-027, October 2019.
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About The Author

Boris Groysberg

Organizational Behavior
→More Publications

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    • 2021
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    Glass Half-Broken: Shattering the Barriers That Still Hold Women Back at Work

    By: Colleen Ammerman and Boris Groysberg
    • January 2021 (Revised February 2021)
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    Tech with a Side of Pizza: How Domino's Rose to the Top

    By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
    • January–February 2021
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    Compensation Packages That Actually Drive Performance

    By: Boris Groysberg, Sarah Abbott, Michael R. Marino and Metin Aksoy
More from the Authors
  • Glass Half-Broken: Shattering the Barriers That Still Hold Women Back at Work By: Colleen Ammerman and Boris Groysberg
  • Tech with a Side of Pizza: How Domino's Rose to the Top By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
  • Compensation Packages That Actually Drive Performance By: Boris Groysberg, Sarah Abbott, Michael R. Marino and Metin Aksoy
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