Publications
Publications
- October 2019
- HBS Case Collection
David Yin's Vegetarian Mission
By: Boris Groysberg and Evan M.S. Hecht
Abstract
After the establishment of his critically-acclaimed upscale vegetarian restaurant, King’s Joy, in Beijing, chef and entrepreneur David Yin must decide whether or not to expand to other locations or continue to invest in his existing location in order to fulfill his mission of promoting vegetarian cuisine.
Keywords
Restaurant; Restaurant Industry; Creative Ability; Creative Industries; Values; Entrepreneurship; Creativity; Food; Values and Beliefs; China
Citation
Groysberg, Boris, and Evan M.S. Hecht. "David Yin's Vegetarian Mission." Harvard Business School Case 420-027, October 2019.
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