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Research: People Use Less Energy When They Think Their Neighbors Care About the Environment

By: Jon M. Jachimowicz, Oliver P. Hauser, Julie O'Brien, Erin Sherman and Adam D. Galinsky
  • Format:Electronic
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Abstract

A significant reduction in energy consumption is needed to help meet critical temperature thresholds. New research points to a way to help consumers work toward this goal – one that doesn’t rest on changing people’s personal beliefs about climate change. Rather, it seems that believing your neighbors care about energy conservation may be a more important motivator to get you to consume less energy.

Keywords

Sustainability; Energy; Energy Conservation; Motivation and Incentives

Citation

Jachimowicz, Jon M., Oliver P. Hauser, Julie O'Brien, Erin Sherman, and Adam D. Galinsky. "Research: People Use Less Energy When They Think Their Neighbors Care About the Environment." Harvard Business Review (website) (January 28, 2019).
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About The Author

Jon M. Jachimowicz

Organizational Behavior
→More Publications

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More from the Authors
  • Toby Norman: Is Passion Enough for Simprints to Thrive? By: Jon M. Jachimowicz, Amram Migdal and Max Hancock
  • Research: Your Love for Work May Alienate Your Colleagues By: Mijeong Kwon, Julia Lee Cunningham and Jon M. Jachimowicz
  • Don't Let Passion Lead to Burnout on Your Team By: Joy Bredehorst, Kai Krautter, Jirs Meuris and Jon M. Jachimowicz
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