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August 2019
Teaching Plan
HBS Case Collection

Wattpad

By: John Deighton and Leora Kornfeld

Format:Print
| Language:English
| Pages:11

Citation

Deighton, John, and Leora Kornfeld. "Wattpad." Harvard Business School Teaching Plan 920-301, August 2019.

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About The Author

John A. Deighton

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- January 2021
- Journal of Marketing
Marketing Thinking and Doing

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- February 2020
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Target Stores: The Hunt for 'Unvolunteered Truths'

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- June 2019
- Journal of Consumer Research
Learning to Become a Taste Expert

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