Experiencya Cuba: Two Entrepreneurs in Havana

Charles F. Wu; Mariana  Cal; Fernanda  Miguel

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Case | HBS Case Collection | August 2019

Experiencya Cuba: Two Entrepreneurs in Havana

by Charles F. Wu, Mariana Cal and Fernanda Miguel

Abstract

In 2019, two Cuban entrepreneurs discussed their growth strategy, given the regulatory framework instability, for private companies, in Cuba. Experiencya Cuba offered car and apartment rentals, airport pick-up, and tours around the island, all conducted in perfectly restored American cars from the 1950s.

Keywords: self-employed; regulatory changes; Developing Countries and Economies; Entrepreneurship; Growth and Development Strategy; Problems and Challenges; Tourism Industry; Auto Industry; Transportation Industry; Cuba;