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  • August 2019 (Revised August 2020)
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Magrabi: Fulfilling the Vision for the Future

By: John Beshears, Alpana Thapar and Boris Tsimerinov
  • Format:Print
  • | Language:English
  • | Pages:19
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Abstract

In 2018, Magrabi was the leading retailer of eyeglasses, sunglasses, and other optical products in the Middle East, and it was embarking on a major shift in strategy, transitioning from a brand focused on clinical expertise to a brand that combined technical excellence with a luxury retail experience for customers. This case provides an opportunity to discuss the company’s plans for executing its strategy, especially when it comes to recruiting the right people and setting them up for success.

Keywords

Brands and Branding; Transition; Luxury; Sales; Service Delivery; Strategy; Employees; Recruitment; Consumer Products Industry; Retail Industry; Middle East

Citation

Beshears, John, Alpana Thapar, and Boris Tsimerinov. "Magrabi: Fulfilling the Vision for the Future." Harvard Business School Case 920-009, August 2019. (Revised August 2020.)
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About The Author

John Beshears

Negotiation, Organizations & Markets
→More Publications

Related Work

    • August 2019 (Revised August 2020)
    • Faculty Research

    Magrabi: Fulfilling the Vision for the Future

    By: John Beshears, Alpana Thapar and Boris Tsimerinov
    • February 2022
    • Faculty Research

    Magrabi: Fulfilling the Vision for the Future

    By: John Beshears
Related Work
  • Magrabi: Fulfilling the Vision for the Future By: John Beshears, Alpana Thapar and Boris Tsimerinov
  • Magrabi: Fulfilling the Vision for the Future By: John Beshears
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