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Customer Centricity: Easy to Talk About, Hard to Implement: 3 Keys to Closing the Gap Between the Theory and the Reality of Putting the Customer First

By: Jeffrey F. Rayport
  • Format:Electronic
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Keywords

Customer Experience; Customer Engagement; Retail Industry

Citation

Rayport, Jeffrey F. "Customer Centricity: Easy to Talk About, Hard to Implement: 3 Keys to Closing the Gap Between the Theory and the Reality of Putting the Customer First." NRF.com (blog) (July 31, 2019). https://nrf.com/blog/customer-centricity-easy-talk-about-hard-implement.

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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