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  • July 2019 (Revised March 2020)
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At-Bay Cyber Insurance

By: Marco Di Maggio and David Lane
  • Format:Print
  • | Language:English
  • | Pages:24
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Abstract

At-Bay was a cyber insurance startup that offered companies coverage against a wide array of cyber risks—exposure to which the firm was able to quickly assess and price on the basis of technical expertise that traditional insurance carriers lacked. In mid-2019, At-Bay was working to build underwriting revenue ahead of a Series B round of venture funding that the company hoped to receive by year’s end. This required not only scaling its underwriting capacity and convincing insurance brokers to include the startup among the carriers they quoted to their corporate clients, but also ensuring that At-Bay avoided the temptation to grow revenues by taking on riskier clients than it might otherwise prefer.

Keywords

Business Startups; Insurance; Disruptive Innovation; Risk Management; Product Marketing; Distribution Channels; Information Technology; Salesforce Management; Insurance Industry

Citation

Di Maggio, Marco, and David Lane. "At-Bay Cyber Insurance." Harvard Business School Case 220-005, July 2019. (Revised March 2020.)
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About The Author

Marco Di Maggio

Finance
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Related Work

    • July 2019 (Revised March 2020)
    • Faculty Research

    At-Bay Cyber Insurance

    By: Marco Di Maggio and David Lane
Related Work
  • At-Bay Cyber Insurance By: Marco Di Maggio and David Lane
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