Publications
Publications
- July 2019 (Revised August 2020)
Targeting Nonconsumption: Who Are the Best Customers for Our Products?
By: Clayton M. Christensen
Citation
Christensen, Clayton M. "Targeting Nonconsumption: Who Are the Best Customers for Our Products?" Harvard Business School Module Note 420-015, July 2019. (Revised August 2020.)