Ping An: Pioneering the New Model of 'Technology+Ecosystem'
Citation:
Zhu, Feng, Anthony K. Woo, and Nancy Hua Dai. "Ping An: Pioneering the New Model of 'Technology+Ecosystem'." Harvard Business School Case 620-068, April 2020. View Details|
Article Harvard Business Review (website) June 21, 2019 When Tech Companies Compete on Their Own Platforms |
Abstract
One common complaint from third parties about platform businesses is that they see what succeeds on their platforms and then enter the most profitable areas themselves, often decimating third parties in the process. Studies have identified several motivations for platform-owner entry beyond just value capture. Multiple studies have suggested that platforms opt to enter directly in order to improve quality, for example. And the effect of platform entry on complementors is mixed. Some studies found that platform entry can create positive spillover effects on third parties and increase their demand. However, a few other studies find that the impact of entry on complementors can be negative. Google’s introduction of flights into its search engine decreased clicks on other organic results, for example. Careful empirical analysis is needed before policy intervention.
Keywords: platform-based markets; platform-owner entry; Market Platforms; Market Entry and Exit; Competition;
Citation:
Zhu, Feng. "When Tech Companies Compete on Their Own Platforms." Harvard Business Review (website) (June 21, 2019).
