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  • June 2019
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Monetizing Insurance at Trov

By: Thales Teixeira, Samy Dana and Leandro A Guissoni
  • Format:Print
  • | Language:English
  • | Pages:14
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Abstract

Trov is a disruptive startup in the insurance space (“insurtech”). It allows consumers to simply turn on and turn off insurance for each of their possessions on a mobile app with the swipe of a finger. Consumers love the simple, on-demand, single-item coverage product. However, the cost to acquire customers (CAC) for Trov is significantly higher than the total expected contribution margins (CLV) for the single item coverage insurance product that the company is known for. In light of this, what should the CEO of Trov do with the product? How can Trov monetize on-demand insurance?

Keywords

Monetization; Business Startups; Insurance; Disruption; Mobile Technology; Strategy; Insurance Industry

Citation

Teixeira, Thales, Samy Dana, and Leandro A Guissoni. "Monetizing Insurance at Trov." Harvard Business School Case 519-082, June 2019.
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    The Global Challenge to Become Profitable in E-Commerce

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More from the Authors
  • Where to Grow Next at Online Marketplace OLX By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
  • Zalora PH: Solving the Profitability Challenge by Hiding Discounts Online By: Thales S. Teixeira, Donald Ngwe, Leandro A. Guissoni and Samy Dana
  • The Global Challenge to Become Profitable in E-Commerce By: Thales S. Teixeira, Donald Ngwe, Leandro A Guissoni and Samy Dana
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