Publications
Publications
- July 2019
- HBS Case Collection
AT&T, Retraining, and the Workforce of Tomorrow
By: William R. Kerr and Carl Kreitzberg
Abstract
A Teaching Note for the "AT&T, Retraining, and the Workforce of Tomorrow" case study (HBS#820-017). The case describes how AT&T designed and implemented a program to retrain 100,000 of its workers. The case first reviews the technological forces that compelled AT&T to change its competitive strategy in the late 2010s, which in turn threatened to make its workforce’s skillsets obsolete. The case then performs a deep dive on AT&T’s solution, the “Workforce 2020” retraining program. The case concludes by reviewing the early results and potential societal implications of the workforce model.
Keywords
AT＆T; Workforce; Future Of Work; Telecommunications; Unions; Technological Change; Layoffs; MOOCS; Strategic Planning; Employees; Training; Labor; Learning; Labor Unions; Technology Adoption; Talent and Talent Management; Transformation; Telecommunications Industry; Communications Industry; United States
Citation
Kerr, William R., and Carl Kreitzberg. "AT&T, Retraining, and the Workforce of Tomorrow." Harvard Business School Teaching Note 820-018, July 2019.