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Teaching Note HBS Case Collection July 2019 AT&T, Retraining, and the Workforce of Tomorrow |
A Teaching Note for the "AT&T, Retraining, and the Workforce of Tomorrow" case study (HBS#820-017). The case describes how AT&T designed and implemented a program to retrain 100,000 of its workers. The case first reviews the technological forces that compelled AT&T to change its competitive strategy in the late 2010s, which in turn threatened to make its workforce’s skillsets obsolete. The case then performs a deep dive on AT&T’s solution, the “Workforce 2020” retraining program. The case concludes by reviewing the early results and potential societal implications of the workforce model.
Keywords: AT＆T; workforce; training; future of work; telecommunications; Unions; technological change; layoffs; MOOCS; Strategic Planning; Employees; Training; Labor; Learning; Labor Unions; Technology Adoption; Talent and Talent Management; Transformation; Telecommunications Industry; Communications Industry; United States;
Kerr, William R., and Carl Kreitzberg. "AT&T, Retraining, and the Workforce of Tomorrow." Harvard Business School Teaching Note 820-018, July 2019.
