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  • August 2019 (Revised April 2020)
  • Case
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BlueVine Capital: Growth Factors

By: Marco Di Maggio and Nathaniel Schwalb
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

The start-up, BlueVine Capital Inc. (BlueVine), used data and technology to help finance small businesses via factoring and lines of credit. The case explains the small business financing market in mid-2010s, how CEO Eyal Lifshitz identified the opportunity for BlueVine, and how he built the company through its first five years of operations. Through the case, Lifshitz and his team discover insights about their small business customers that inspire them to change their product portfolio. In December 2018, Lifshitz must decide which new products to launch next.

Keywords

Fintech; Business Startups; Small Business; Financing and Loans; Innovation Leadership; Strategy; Financial Services Industry; Technology Industry

Citation

Di Maggio, Marco, and Nathaniel Schwalb. "BlueVine Capital: Growth Factors." Harvard Business School Case 220-006, August 2019. (Revised April 2020.)
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About The Author

Marco Di Maggio

Finance
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Related Work

    • August 2019 (Revised April 2020)
    • Faculty Research

    BlueVine Capital: Growth Factors

    By: Marco Di Maggio and Nathaniel Schwalb
Related Work
  • BlueVine Capital: Growth Factors By: Marco Di Maggio and Nathaniel Schwalb
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