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  • June 2019
  • Teaching Note
  • HBS Case Collection

The Drone Racing League: Building the Sport of the Future

By: Robert F. Higgins and James Barnett
  • Format:Print
  • | Language:English
  • | Pages:9 
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Abstract

Drone Racing League (DRL) sees itself as the world’s preeminent professional drone racing league. The company is in its third season of racing and is focused on future seasons and the negotiation of a new media agreement. How should the company proceed? Teaching Note for HBS No. 819-015.

Keywords

Drones; Racing; Sports; Entrepreneurship; Media; Strategic Planning

Citation

Higgins, Robert F., and James Barnett. "The Drone Racing League: Building the Sport of the Future." Harvard Business School Teaching Note 819-169, June 2019.
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