The Drone Racing League: Building the Sport of the Future

Robert F. Higgins; James  Barnett

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Teaching Note | HBS Case Collection | June 2019

The Drone Racing League: Building the Sport of the Future

by Robert F. Higgins and James Barnett

Abstract

Drone Racing League (DRL) sees itself as the world’s preeminent professional drone racing league. The company is in its third season of racing and is focused on future seasons and the negotiation of a new media agreement. How should the company proceed? Teaching Note for HBS No. 819-015.

Keywords: drones; Racing; Sports; Entrepreneurship; Media; Strategic Planning;

Language: English

Format: Print

9 pages

Purchase

Citation:

Higgins, Robert F., and James Barnett. "The Drone Racing League: Building the Sport of the Future." Harvard Business School Teaching Note 819-169, June 2019.

Faculty & Research

The Drone Racing League: Building the Sport of the Future

Abstract

Citation:

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