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Michael Rubin and Fanatics (A) and (B)

By: Robert F. Higgins and John Masko
  • Format:Print
  • | Language:English
  • | Pages:9
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Abstract

Teaching Note for HBS Nos. 819-077 and 819-082.

Keywords

Fanatics; Licensed Merchandise; Sports; Internet and the Web; Vertical Integration; Expansion; Strategy; Sports Industry; Apparel and Accessories Industry; United States

Citation

Higgins, Robert F., and John Masko. "Michael Rubin and Fanatics (A) and (B)." Harvard Business School Teaching Note 819-134, June 2019.

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