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  • June 2019
  • Case
  • HBS Case Collection

ClearLife: From Prospect to Platform

By: Alexander Braun, Lauren Cohen, Mauro Elvedi and Jiahua Xu
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

ClearLife’s first product was a trading and analytics platform for participants in the U.S. life settlement market, the secondary market for life insurance. ClearLife played a key role in facilitating transactions and devising a common language for expressing value and risk in this alternative asset class and soon became the leading service provider in this market. After six years, ClearLife began to search for new business opportunities and identified the equity release market as particularly promising: ClearLife could leverage its experience in handling longevity-linked assets, and there were no strong competitors in sight. Nevertheless, this small enterprise faced the risk and challenges associated with allocating its limited resources to expand the business. Students studying this case explore the factors underpinning the attempt of an InsurTech company trying to diversify.

Keywords

Digital Platforms; Insurance; Entrepreneurship; Expansion; Diversification; Strategy

Citation

Braun, Alexander, Lauren Cohen, Mauro Elvedi, and Jiahua Xu. "ClearLife: From Prospect to Platform." Harvard Business School Case 219-119, June 2019.
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About The Author

Lauren H. Cohen

Finance
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Related Work

    • October 2019
    • Faculty Research

    ClearLife: From Prospect to Platform Spreadsheet Supplement

    By: Alexander Braun, Lauren Cohen, Mauro Elvedi and Jiahua Xu
    • October 2019
    • Faculty Research

    ClearLife: From Prospect to Platform

    By: Alexander Braun, Lauren H. Cohen, Mauro Elvedi and Jiahua Xu
Related Work
  • ClearLife: From Prospect to Platform Spreadsheet Supplement By: Alexander Braun, Lauren Cohen, Mauro Elvedi and Jiahua Xu
  • ClearLife: From Prospect to Platform By: Alexander Braun, Lauren H. Cohen, Mauro Elvedi and Jiahua Xu
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