Publications
Publications
- 2019
Hidden in Plain Sight: Consumer Responses to Pseudo-Secrets in Marketing
By: Dafna Goor, Anat Keinan, Nir Halevy and Michael I. Norton
Citation
Goor, Dafna, Anat Keinan, Nir Halevy, and Michael I. Norton. "Hidden in Plain Sight: Consumer Responses to Pseudo-Secrets in Marketing." Working Paper, June 2019. (Invited for revision at the Journal of Consumer Research.)