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  • 2020
  • Chapter
  • Research Handbook on Luxury Branding

Luxury and Environmental Responsibility

By: Anat Keinan, Sandrine Crener and Dafna Goor
  • Format:Print
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Abstract

Luxury and sustainability are often perceived as incompatible and contradictory. However, as the concept of luxury and our understanding of conspicuous consumption are evolving and need to be revisited—from conspicuous to conscious consumption—the book chapter explores novel research opportunities and investigates how new consumption trends can further promote sustainable and environmentally responsible consumption.

Keywords

Luxury; Goods And Commodities; Trends; Environmental Sustainability; Research

Citation

Keinan, Anat, Sandrine Crener, and Dafna Goor. "Luxury and Environmental Responsibility." In Research Handbook on Luxury Branding, edited by Felicitas Morhart, Keith Wilcox, and Sandor Czellar, 300–323. Edward Elgar Publishing, 2020.

More from the Authors

    • April 2020
    • Journal of Consumer Research

    The Impostor Syndrome from Luxury Consumption

    By: Dafna Goor, Nailya Ordabayeva, Anat Keinan and Sandrine Crener
    • June 2019
    • Faculty Research

    Mercedes and the Relaunch of Maybach: Reviving a Heritage Automobile Brand

    By: Anat Keinan, Klaus Heine, Marie-Cecile Cervellon and Sandrine Crener
    • 2019
    • Faculty Research

    Hidden in Plain Sight: Consumer Responses to Pseudo-Secrets in Marketing

    By: Dafna Goor, Anat Keinan, Nir Halevy and Michael I. Norton
More from the Authors
  • The Impostor Syndrome from Luxury Consumption By: Dafna Goor, Nailya Ordabayeva, Anat Keinan and Sandrine Crener
  • Mercedes and the Relaunch of Maybach: Reviving a Heritage Automobile Brand By: Anat Keinan, Klaus Heine, Marie-Cecile Cervellon and Sandrine Crener
  • Hidden in Plain Sight: Consumer Responses to Pseudo-Secrets in Marketing By: Dafna Goor, Anat Keinan, Nir Halevy and Michael I. Norton
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